VP, Digital Product Strategy
Marketing and Advertising | London, United Kingdom, GB
Strategic thinker combining more than 15 years of top tier company experience with a quicksilver creative eye and the non-conformist mind of an artist.
Fluent in business/digital/creative lingo, with a proven track record in all major fields of communication industry, both at client and agency side.
Member of executive committee, advisor to startups, and frequent lecturer and speaker.
Specialties: Market research, Business strategy, Strategic planning, Communication planning, Digital communication, CRM/DM, Social business, Experience design, Disruption, innovation and transformation.
Industries: Banking and Fintech, Automotive, Telco, Energy, Travel, Professional services, Luxury goods, fashion and beauty, Contemporary art.
2017 - Present
VP, Digital Product Strategy / Endava
2014 - Present
Mentor / Techstars - Barclays Accelerator
Since its launch in 2014, I am a mentor at the Barclays Accelerator powered by Techstars - now one of the most successful FinTech Accelerator programmes in the UK.
I have worked closely with founders giving advice on value propositions, go-to-market strategies, product roadmaps, digital platforms and branding and UX challenges.
I consider being a mentor a privilege and try to work closely with 2 to 3 startups from each cohort.
Executive Planning Director / AKQA
I joined AKQA in 2012, today I am heading up the Planning department at AKQA London - a talented team of 15 strategists specialised in brand, comms & social campaigns, digital platforms, business strategy and transformation.
I have the privilege to work with the world's most respected brands and to inspire them to deliver innovative experiences and products & services for their customers and to build new digital capabilities to future-proof their businesses.
My work covers projects in a wide range of sectors such as Financial Services, Luxury, Automotive, Telco and Travel.
Planning Director / AKQA
As a Planning Director I am leading a Strategy team across a group of clients. This multi-disciplinary team of 10 people works hand in glove with Creative, Technology and Delivery to define and build transformative projects for clients in Financial Services, Travel, FMCG, Energy and Retail.
Associate Planning Director / AKQA
As a planner at AKQA, I work on finance, luxury and lifestyle clients.
In a world where "digital" no longer refers only to technology or media channels, my job becomes even more exciting.
It covers projects in communication, platforms, products & services - or all at the same time.
Senior Strategic Planner / AKQA
"AKQA helps brands to dramatically improve their business performance through innovation."
"The changing media and technology landscape requires a new kind of agency with innovation at its core. AKQA works in partnership with clients to deliver vision, thought leadership and highly effective, award-winning solutions that people want to share."
Strategic Director / Walking Men
Walking Men is a digital design studio. I make sure our clients' digital presence strengthens their business objective and blends into lives of consumers. I look at design as a strategic choice, believing that creating pixel-perfect, persuasive and multi-platform digital environments deliver value for both consumers and brands.
Our clients include large corporations as well as start-ups, and are active in various sectors such as telco, FMCG, professional services and non-profit.
Senior Strategic Planner / Boondoggle
As a senior member of the strategic planning team I contributed to the success of Boondoggle, now ranked fourth independent agency in the world (Cannes Report 2010) and Belgian Agency of the Year (Merit Awards 2009)
Many of the strategic recommendations i participated on were at the offspring of award-winning creative campaigns, resulting in recognition on local and international level (2 Cannes Gold Lions 2010, 5 Cannes Gold Lions 2009, Gold Pencil 2009, Creative Club of Belgium 2009-2010 and various Mixx awards). As a CRM/DM and broader digital communication expert, my project for the city of Mechelen won the prize of Best Belgian Governmental website of 2010.
I worked with clients from diverse sectors including education (Berlitz, Groep T, Antwerp Management School), banking (Dexia bank), governmental agencies (Sensoa, City of Mechelen, City of Leuven), entertainment (Kinepolis), travel (Thomas Cook), retail (Delhaize), automotive (Volvo) and professional services (Atlas Copco, Siemens, Jobat).
Customer Marketing Specialist / Telenet
I worked as B2C marketeer for the largest cable telco of Belgium focusing on client development and retention. In this role I managed loyalty and lifecycle programs for telephone, internet and digital television markets. In a pre-facebook and -twitter time, I launched a social media approach, increasing the awareness of digital television with help of forum, blog, roadshows and e-newsletters.
Marketeer B2C (Benelux) / Shell
As a marketeer for Shell I was responsible for the residential LPG market in Benelux. My main responsibility involved market analysis & customer insights, developing ATL and DM campaigns with communication agencies and setting up trade marketing/co-marketing actions in an indirect sales channel environment. Close collaboration with the European marketing team implied frequent travel to France, UK, Netherlands and Luxembourg.
Market Analyst / Traficon N.V.
Market Analyst for small high tech company that is the reference in video image processing for traffic analysis.
This position includes marketing studies, market intelligence, competitive analysis, and strategic thinking.
Market Intelligence Specialist / Wanadoo Belgium
- In charge of marketing research and market analysis (organizing studies with external market research agencies)
- Responsible for market intelligence input in marketing plans (3-5yr forecasts, segmentation, market flows, market strategy)
- Permanent follow up on competitors and trends in ISP/telecom/internet market (competitive intelligence)
- Direct reporting to management team (presentations/reports)
Junior Research Analyst / McKinsey & Company
- Desk research and analysis of public information for McK consultant teams worldwide
- Working within European practice network (with weekly teleconferences/quarterly meetings/…)
- Intensive training on financial/numerical concepts
- Recruiting and coaching of juniors
- Working as generalist with focus on energy market and telecom/ISP/internet/e-commerce
Information Specialist / US Embassy, Brussels
- Providing information to US embassy contacts and public (both on an ad hoc and pro active basis)
- Editing and mailing of newsletters and updating and organizing intranet and public website